Shopfront installation for the Ferrari Store on Regent Street.
We took our inspiration from the iconic shapes of the Ferrari car designs and the beautiful imagery from wind tunnel smoke tests. Ribbons of neon light travelling across the shopfront in a turbulent pattern, echoing the smoke trails created in Ferrari’s wind tunnel.
The ribbons are blown from one shape to another, creating the outline of the iconic Formula 1 car on one side, and the classic FERRARI Gran Tourismo shape on the other. Watch the YouTube video here!
Ferrari, Regent Street, Crown Estate/RIBA London
Simon Maxwell, Agnese Sanvito