Retail Fashion pop-up.
A transatlantic experience linking two like-minded destinations: London’s Newburgh Quarter and New York’s Lower East side. 15 independent boutiques from NY trade places with 15 boutiques in London in an exchange of cultures, lifestyles, and attitudes.
We played on the idea of travel and the strong relationship between the two cities. We sourced timber shipping pallettes and used these as a building block to create an architectural installation.
Beyond the Valley Insight & Shaftesbury PLC & LES BID
Lower East Side, Manhattan & the Newburgh Quarter, London